I spent over two decades leading and growing teams in the brand experience and agency world, ultimately working at Managing Director level. But after stepping into the world of consulting, I realised something glaring: The support structures for female service-based business owners were broken. You were either "too small" for scale-up programmes, or "too established" for startup advice.

I founded What She Said to close that gap. I wanted to create a modern ecosystem where female founders, whether solo or scaling, could access commercially strong, strategic support. No fluff. No "girl boss" platitudes. Just practical tools, honest guidance, and a network that actually gets it.​